People press toward the light not in order to see better but in order to shine better.We are happy to regard the one before whom we shine as light.
(Friedrich Nietzsche (1844-1900), German philosopher, classical scholar, critic of culture. Friedrich Nietzsche, Sämtliche Werke: Kritische Studienausgabe, vol. 2, p. 663, eds. Giorgio Colli and Mazzino Montinari, Berlin, de Gruyter (1980). The Wanderer and His Shadow, aphorism 254, "Toward the Light," (1880).)
When they have a choice, people will always gravitate to those rooms which have light on two sides, and leave the rooms which are lit only from one side unused and empty.
(Christopher Alexander, U.S. architect. A Pattern Language, "Light on Two Sides of Every Room," Oxford University Press (1977).
In the 159th of Alexander's 252 "patterns" for towns, buildings, and construction.)
Billboards, billboards, drink this, eat that, use all manner of things, everyone, the best, the cheapest, the purest and most satisfying of all their available counterparts. Red lights flicker on every horizon, airplanes beware; cars flash by, more lights. Workers repair the gas main. Signs, signs, lights, lights, streets, streets.
(Neal Cassady (1926-1968), U.S. beat hero. "Leaving LA by Train at Night, High ...," The First Third and Other Writings (1971).)