Treasure Island

Quotations From MARSHALL MCLUHAN

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  • 1.
    The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 10 (1964).
  • 2.
    Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 23 (1964).
  • 3.
    The mark of our time is its revulsion against imposed patterns.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, introduction (1964).

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  • 4.
    The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 1 (1964).
  • 5.
    The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 22 (1964).

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  • 6.
    Where the whole man is involved there is no work. Work begins with the division of labor.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 14 (1964).

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  • 7.
    It is the weak and confused who worship the pseudosimplicities of brutal directness.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "The Tough as Narcissus," The Mechanical Bride (1951).
  • 8.
    For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Title essay, The Mechanical Bride (1951).

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  • 9.
    Darkness is to space what silence is to sound, i.e., the interval.
    Marshall McLuhan (1911-1980), Canadian communications theorist, and Harley Parker. "Toward a Spatial Dialogue," ch. 16, Through the Vanishing Point (1968).

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  • 10.
    A point of view can be a dangerous luxury when substituted for insight and understanding.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Typographic Man Can Express but Is Helpless to Read the Configuration of Print Technology," The Gutenberg Galaxy (1962).
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