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Arthur Seymour John Tessimond

(19 July 1902 - 13 May 1962 / Birkenhead, England)

Attack On The Ad-Man


This trumpeter of nothingness, employed
To keep our reason dull and null and void.
This man of wind and froth and flux will sell
The wares of any who reward him well.
Praising whatever he is paid to praise,
He hunts for ever-newer, smarter ways
To make the gilt seen gold; the shoddy, silk;
To cheat us legally; to bluff and bilk
By methods which no jury can prevent
Because the law's not broken, only bent.

This mind for hire, this mental prostitute
Can tell the half-lie hardest to refute;
Knows how to hide an inconvenient fact
And when to leave a doubtful claim unbacked;
Manipulates the truth but not too much,
And if his patter needs the Human Touch,
Skillfully artless, artlessly naive,
Wears his convenient heart upon his sleeve.

He uses words that once were strong and fine,
Primal as sun and moon and bread and wine,
True, honourable, honoured, clear and keen,
And leaves them shabby, worn, diminished, mean.
He takes ideas and trains them to engage
In the long little wars big combines wage...
He keeps his logic loose, his feelings flimsy;
Turns eloquence to cant and wit to whimsy;
Trims language till it fits his clients, pattern
And style's a glossy tart or limping slattern.

He studies our defences, finds the cracks
And where the wall is weak or worn, attacks.
lie finds the fear that's deep, the wound that's tender,
And mastered, outmanouevered, we surrender.
We who have tried to choose accept his choice
And tired succumb to his untiring voice.
The dripping tap makes even granite soften
We trust the brand-name we have heard so often
And join the queue of sheep that flock to buy;
We fools who know our folly, you and I.

Submitted: Monday, January 13, 2003
Edited: Tuesday, June 19, 2012

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  • Rookie Nenita24 Mbaye (5/11/2007 5:11:00 PM)

    Compliments of the day to you.
    I am Miss nenita fred I am single,23yrs.However How are you? hope you are fine and in perfect condition of health.I went through your profile and i read it and took intersest in it, if you don't mind i will like to know you much better, although i came online to look for a true and loving man that is ready for a true, honest and loving relationship and will be able to take good care of me if you are the kind of man am talking about then send me a mail now on my private email (nenita_4life77@yahoo.co.uk) included, so that i will tell you all about myself and a picture of myself.looking forward to hear from you, thanks and God bless
    miss nenita (Report) Reply

  • Rookie Ravi Chandran (4/25/2007 4:16:00 AM)

    taht is a very great thinking of yours. you are really blessed with imagination and true use of words. i really enjoyed very much.
    please read my poems at www.poemhunter.com/ravi-chandran
    i will be very greatful if you comment me
    \thank u keep it up. (Report) Reply

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