Aristotle (384 – 322 / Greece)
Aristotle (Greek: Ἀριστοτέλης, Aristotélēs) (384 BC – 322 BC) was a Greek philosopher, a student of Plato and teacher of Alexander the Great. His writings cover many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology. Together with Plato and Socrates (Plato's teacher), Aristotle is one of the most important founding figures in Western philosophy. Aristotle's writings constitute a first at creating a comprehensive system of Western philosophy, encompassing morality and aesthetics, logic and science, politics and metaphysics.
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''Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.''Aristotle (384-323 B.C.), Greek philosopher. Rhetoric 1.2; 1355b27-28, trans. by Roberts, The Complete Works of Aristotle, ed. Jonathan Barnes, Prince...
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame ...Aristotle (384-323 B.C.), Greek philosopher. Rhetoric 1.2; 1358a2-4, trans. by Roberts, The Complete Works of Aristotle, ed. Jonathan Barnes, Princeto...
''In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.''Aristotle (384-323 B.C.), Greek philosopher. Rhetoric 1.3; 1403b5-7, trans. by Roberts, The Complete Works of Aristotle, ed. Jonathan Barnes, Princeto...
''Wit is educated insolence.''Aristotle (384-322 B.C.), Greek philosopher. The Art of Rhetoric, bk. 2, sct. 12, subsct. 16.